Carlsberg Italia also cut direct emissions of CO2 by 3.6 percent and waste by 10 percent, and reduced accidents at work by 43 percent with the help of training, said the company. The results were also partly achieved thanks to DraughtMaster technology, the pouring system based on the use of drums made from recyclable PET (polyethylene terephthalate) in place of conventional steel ones. DraughtMaster contributed to a reduction of over 7,500 tons of CO2 emissions into the atmosphere in 2014, which is equivalent to the amount of carbon dioxide absorbed in one year by over 30,000 trees. "In a largely stagnant market we have produced more than 1.2 million hectolitres of beer, almost 13 percent more than in 2013. New DraughtMaster installations increased by 23 percent," said CEO of Carlsberg Italia Alberto Frausin. Carlsberg will make visible savings in carbon dioxide emissions thanks to the DraughtMaster tapping system used by the Angelo Poretti Brewery at Expo's "Piazzetta della Birra" ("Beer square") at the intersection of the Cardo and Decumano streets, and by planting new trees in Lombardy, the region where the historic Poretti brand was founded. One shrub will be planted for every three barrels consumed, adding up to savings of 25 kilos of CO2.
  Thus, by the end of the exhibition there will be at least 1000 more trees in Lombardy. The savings tally can been viewed on the videowall in the "Beer Square". (AGI)