It also won the Certificate of Excellence 2015, a yearly prize awarded to locations that are consistently praised by TripAdvisor's users. The Aquarium of Genoa also came in fifth among Europe's Top25 and 13th in the world's Top25. The winners of the "Traveller's Choice Awards" were determined by the reviews that millions of users added to the TripAdvisor website over 12 months. The Aquarium of Genoa had already been awarded the Certificate of Excellence in 2012, and in 2011 it came in third among Europe's Top10 attractions. "Our attention towards the public and our monitoring of our visitors' satisfaction has further increased through TripAdvisor and social media," Costa said. "Thanks to our visitors' constant input and involvement, we are able to suitably answer the ever-more attentive, informed, and demanding consumer requests." The Aquarium of Genoa's visitors confirmed their appreciation of its "edutainment" approach, which combines fun with learning. The aquarium, the largest in Europe, aims to inform and sensitise the public on the preservation, management, and sustainable use of the aquatic environment in order to promote a positive and responsible approach. (AGI)