ANNO XIV Novembre 2020.  Direttore Umberto Calabrese

Mercoledì, 12 Agosto 2015 06:17

BMW to examine possible trademark infringement by Google

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Frankfurt - BMW on Tuesday said it was looking into whether Google infringed any trademark rights after the group set up a new company called Alphabet, which is also the name of the BMW leasing and car sharing subsidiary Alphabet Fuhrparkmanagement.

"We are examining whether there are any implications over trademarks," BMW said in a statement. In fact there are currently at least 130 trademark registrations in the United States that include the word "alphabet". It is unlikely that it will come to a legal dispute between Google and BMW. To prove a trademark infringement, a trademark owner would have to show that the new Alphabet created "confusion" among consumers between the two brands. Google's Alphabet is actually not active in the same sector as the BMW subsidiary, although the Silicon Valley-based group also owns a company that is testing driverless electric cars. (AGI)

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